The Maiyet Collective London Launch

The Maiyet Collective London

The Maiyet Collective’s new concept store opened for the first time earlier this month. Open for three curated days a month, our EDIT-01 collection is on display and available to buy in-store.

In good company

A wide range of other positive impact brands across jewellery, beauty, fashion and homeware were also available in store. Mother of Pearl showcased their first sustainable ‘No Frills’ collection and Martina Spetlova’s had her woven accessories on display, which she works with Syrian women refugees to produce. Brands MiH Jeans, Stephen Webster Jewellery and Alice Lee were also on display.

The Maiyet Collective London

“We’re trying to develop a new approach to retail — one that’s about collaboration, instead of competition.”

Paul van Zyl, Maiyet co-founder

The Maiyet Collective London

Positive Impact

The store’s ‘positive impact’ concept extends to the design of it’s interiors which were created by British Design Collective The New Craftsmen. All the timber used for the flooring and cupboards is recycled. It’s also got a champagne bar and cafe featuring locally sourced food by Executive chef Gary Robinson.

The store has already drawn a lot of press attention including from Vogue, Financial Times and Forbes. We’re so proud to be involved in such an exciting initiative.

You can visit the store when it’s open again on 2nd and 3rd of November then 1st, 2nd December. Future dates TBC. Just sign up at for access.

“A conduit in both name and nature, the club provides a space that can truly facilitate positive social and environmental change – while also delivering on the kind of luxe sophistication you’d expect in Mayfair, the home of the members’ club.”

Vogue UK

“For consumers, finding more under-the-radar sustainable brands is difficult: these smaller labels lack the advertising budgets to spread their message. Enter the Maiyet Collective.”

Financial Times

The Maiyet Collective London
The Maiyet Collective London
Ruby from Maiyet wearing our  Knight drape top  in cream

Ruby from Maiyet wearing our Knight drape top in cream

View the EDIT-01 collection

Read about our slow fashion approach.

Laura Ironside